Dogfooding is still in fashion


When it came to leaving a salaried and regular freelance position to concentrate on my own stuff, I gave myself plenty of time to adjust. I’m a massive believer in the 6Ps and by being hugely fail averse once upon a time, I felt that I’d possibly overcome some of that pit-of-your-stomach gloom that you feel when it’s all coming crashing down, and I’d learned from it.